In the last two decades, a wave of seismic shifts, driven by consumers, scientists, and regulators, has swept the food and beverage business into an era of new opportunities — and the risks that come with them. Leaders of a food enterprise of any size now must anticipate dietary trends and consumer confidence, understand technology, and move fast, without running afoul of evolving regulatory requirements or exposing themselves to potentially devastating litigation.
In the face of unprecedented change, the attorneys at Michael Best bring a calming perspective forged through years of experience across the industry, from regulatory scrutiny of processing methods to lawsuits over word choice on packaging. Our skill in navigating the most sensitive scenarios stems not only from our deep knowledge of the law, but also from a firm grounding in the science behind food production, derived from decades working alongside both food companies and regulators.
Nothing embodies the changes affecting the food business more than the rollout of the Food Safety Modernization Act (FSMA), a set of rules that promise to transform oversight of every link in the food supply chain. As the Food and Drug Administration steadily rolls toward full implementation, our experience has proven valuable to clients. That experience includes working inside the FDA during rollout of the Hazard Analysis Critical Control Point framework, which formed the basis for the FSMA regime. Our understanding of not just what the rules are, but also how regulators think about implementation, gives our food clients a distinct competitive advantage in the industry-wide preparation for compliance with FSMA.
But even in less turbulent times, our attorneys guide food makers and marketers through the obstacles they are certain to encounter. It is possible that at some point, any food executive or entrepreneur could face a recall. Preparation is key, and during the turmoil of a recall it’s vital to get seasoned, sophisticated advice early in the process. Hiccups in the food supply chain can lead not only to serious regulatory problems, but also to crippling lawsuits. Our team has experience advising companies through the pressures of a recall and dealing with the problem thereafter. We can help avoid worst-case outcomes by applying strong legal knowledge, crisis management experience, and a deep technical understanding of food safety and production.
Recalls caused by contamination, storage, or transit breakdowns aren’t the only legal perils food and beverage makers face today. Shifting consumer preferences have become a fact of life in the food business. The availability of information about food and its ingredients, plus the ability to share new food discoveries, has allowed trends in nutrition, cooking, and dining to spring up in an instant and to spread far and wide in mere moments. While this has put many food makers on the defensive, scrambling to keep up with the latest tastes, it has also created immense opportunities for entrepreneurial food makers. Innovators who catch — or create — a new wave of consumer appetite can rapidly gain market acceptance. But growing fast in the food business brings unique and perilous challenges. Many entrepreneurs don’t comprehend the difficulties of scaling a food enterprise, and the level of scrutiny they will encounter as they grow.
Our attorneys understand those risks. They’ve been helping food and beverage companies manage and mitigate them for decades.