Luke DeMarte Photo

Luke W. DeMarte

Sub-Practice Leader, Trademark


Luke focuses his practice on trademark, copyright, and entertainment law. Known for his close relationships with clients and the practical advice he offers on a wide range of complex matters, he assists in the acquisition, enforcement, use, and management of IP assets in the U.S. and worldwide.

Luke counsels clients in a variety of industries, including retail, sports and sporting goods, beverage alcohol, consumer products, and financial services. In this capacity, he has successfully represented clients before the U.S. Patent and Trademark Office and the Trademark Trial and Appeal Board. He also handles transactions involving the acquisition, disposition, and licensing of intellectual property and business assets.

Ranked by Chambers USA in Media & Entertainment Law, Luke also represents recording artists, producers, record labels, and advertisers in connection with contractual and intellectual property matters related to music.


Recent representations include:

  • IP Licensing: Negotiated an agreement for a hospitality industry client to create a theme park attraction using  famous third-party intellectual property
  • Contracts: Negotiated a multi-tiered music distribution agreement for a chart-topping record label
  • Trademarks: Manage global trademark portfolios for iconic brands, including devising cost-effective international filing and enforcement strategies
  • Trademark Lawsuit: Represented financial services company in a suit over infringement of its trade dress, successfully negotiating a favorable settlement

Honors & Recognitions

  • The World’s Leading Trademark Professionals - Recommended Expert, World Trademark Review 1000, 2019-2018
  • Lexology Client Choice Award, Media & Entertainment, 2016
  • IP Stars, Managing Intellectual Property magazine, 2015-present
  • Leading Media & Entertainment Lawyer, Chambers USA, 2005-2015
  • "Illinois Super Lawyers" list, Super Lawyers magazine, 2009-2010, 2014-present
  • The Best Lawyers in America®, Entertainment Law - Music, 2007-present
  • “40 Illinois Attorneys under 40 to Watch,” Law Bulletin Publishing, 2006
  • Leading Illinois Lawyer, Entertainment Law, The Leading Lawyers Network

Professional Activities

  • Member, International Trademark Association, Right of Publicity Committee
  • Member, Co-Vice Chair 2004, Co-Chair 2005, Chicago Bar Association, Entertainment Law Committee



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