November 10, 2017Published Article

How to Comply with FTC Social Media 'Influence' Rules


Partner Jeff Brown's article, "How to Comply with FTC Social Media 'Influencer' Rules," was featured in AdAge on November 10, 2017.

"While brands and social media influencers typically love to have followers, there is one most hope to avoid: the Federal Trade Commission. The FTC has made it clear that it is watching activity in social media channels, and that it is prepared to take action against both advertisers and influencers if "material connections" between an influencer and any promoted product or service are not clearly and conspicuously disclosed.

Given the FTC's increased attention to noncompliant social media posts, it is likely a question of when, not if, additional advertisers and social media influencers will be targeted in formal enforcement actions."

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