Laura Lamansky

Laura helps clients with a full range of branding, copyright, trademark, entertainment, media, and advertising legal matters. Laura provides practical advice so her clients may implement best practices, while maximizing the scope of brand protection and operating in compliance with federal and state laws. Through strategic advice, Laura helps clients protect, maintain, and develop their brand portfolios. Laura represents individuals and companies in a broad range of industries, including consumer products, agriculture, construction, manufacturing, technology, publishing, media, and entertainment. She is also an active thought leader on emerging brand protection issues including the intersection of artificial intelligence and brand protection.

Trademark

Laura assists clients with trademark clearance, counseling, prosecution, maintenance, audits, portfolio management, and enforcement, including trademark opposition, cancellation, and infringement proceedings before the U.S. Trademark Trial and Appeal Board (TTAB) and global courts and trademark offices. From the selection of the mark, through strategic registration and thoughtful enforcement measures, Laura provides tactical advice to allow for the best return on investment for her clients with the greatest scope of brand protection.

Copyright

Laura has wide-ranging copyright law experience. Her practice includes routine and complex copyright prosecution matters, from music, books, periodicals, and video content to more unique matters like toys and games, architecture, software, databases, and collective works in the U.S. and in front of copyright offices around the world. Laura has additional experience with fair use analyses, copyright permissions and licenses, music law, and work-for-hire issues. She has extensive experience counseling individuals and estates on managing and protecting copyright assets through trust and estate planning, as well as devising and implementing strategies to maximize the benefits of the statutory mechanism known as copyright termination.

Internet, Social Media, Advertising & Promotions

Laura provides practical advice on advertising, e-commerce, media and social media law; contests, sweepstakes and promotions; domain name transfers; and combatting counterfeit products online. Laura spearheaded a counterfeit enforcement initiative for a consumer products client, which led to the removal of nearly 100,000 infringing product listings on various marketplace platforms, websites, and social media platforms. Laura is also experienced with advising on endorsement deals and influencer agreements that align with the Federal Trade Commission’s guidelines. Laura works closely with clients on advertising and marketing compliance, claim substantiation, comparative advertising, challenging competitors’ ads, and defending objections by regulators and competitors.  She counsels clients on Federal Trade Commission and related laws compliance, while offering practical, problem-solving advice.

Laura has expertise in artificial intelligence (AI) and its intersection with advertising, marketing, intellectual property, social media and the Internet. She advises clients on the benefits of AI integration, while managing any associated risks of the new technology.

Entertainment Law & Licensing

Laura is a trusted advisor charged with leading the negotiation and preparation of trademark and copyright licenses, assignments, work-for-hire agreements, and other contracts. Her experience in IP enforcement matters also informs the critical view she brings to the review and revision of clients’ agreements. Laura advises on a variety of entertainment law matters, including rights of publicity issues such as name, image, and likeness matters. She negotiates and prepares production agreements, collaboration agreements, distribution agreements, talent agreements, publishing agreements, location agreements, publicity agreements, and other entertainment law contracts. She also counsels clients on various union compliance issues in the entertainment industry.