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Full Service Law Firm | Michael Best & Friedrich LLP

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Michael Best is seeking a highly skilled and motivated&nbsp;Digital Marketing Manager&nbsp;to join our Marketing &amp; Business Development Team in the&nbsp;Chicago, Denver, Washington D.C., Austin, Raleigh, Charlotte, Milwaukee, or Waukesha office. This position will work closely with the marketing management team to update and further develop the firm’s existing digital marketing channels, including owned digital and web channels, while also implementing new go-to-market activities and initiatives, and opportunities associated with brand governance, content creation, and paid advertising. &nbsp; &nbsp;

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The Digital Marketing Manager will balance a data-driven mindset with a collaborative and creative approach to planning, implementing, and leading the efforts to develop and manage marketing collateral, content, and engagement strategies in a seamless and integrated fashion. Our brand is an essential part of the firm’s reputation, and this position will play a significant role in driving our growth, external positioning, and success as a firm.&nbsp;

A successful Digital Marketing Manager will leverage an always-on, test-and-learn approach to elevate the firm’s digital presence and position Michael Best on the cutting-edge of contemporary executions that resonate with the intended audience. By forging cross-functional relationships with the broader Marketing and Business Development (MBD) team, the firm’s leadership, lawyers, principals, and other department leads, this position will help the firm to accomplish our primary goal of attracting and retaining business and talent and further position Michael Best as a top AmLaw 200 national firm.&nbsp;

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Deliver omni-channel digital experiences that leverage the firm’s values, consistent branding, and key themes to execute effective go-to-market campaigns and brand awareness initiatives

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Lead the creation and implementation of annual strategy and quarterly campaign design

Lead the creative development of a holistic, cross-channel (social, .com, email, etc.) content ecosystem in support of the firm’s multifaceted digital programs&nbsp;

Demonstrate strong leadership, prioritization, and communication skills to deliver exceptional results on-time and within budget

Manage the Digital Marketing and Web team to ensure the firm’s needs are supported and executed across all pillars of the marketing technology footprint

Manage KPI reporting of digital metrics across all channels, including ongoing and ad hoc reporting needs, to optimize campaigns and drive efficiencies

Explore and adopt new channels, methods, and platforms to optimize marketing communications and improve client and stakeholder journeys&nbsp;

Develop a deep understanding of firm audience segments and behaviors by performing research and analysis to keep up to date on the firm’s target markets and industries.

Working alongside the firm’s Business Development team to identify marketing strategies based on region and practice opportunities outlined by firm leadership

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Location

Chicago, Denver, Washington D.C., Austin, Raleigh, Charlotte, Milwaukee, or Waukesha office

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Qualifications

Minimum of Bachelor’s degree in relevant subject or the equivalent combination of education and experience

8+ years in digital marketing role with demonstrated success in managing digital campaigns, experience managing teams, agencies, and vendors

Expert in digital and social media platforms and technology, including CRM audience segmentation, email marketing platforms, etc.

Strong project management skills with excellent attention to detail

Excellent oral and written communication skills with a passion for engaging and mentoring others

Ability to excel in a team-oriented, detail-oriented, collaborative, and fast-paced environment and think creatively and independently

Other

We are committed to fostering an environment where every team member can thrive both personally and professionally. It's why we invest in and provide the following resources and guidance to help you grow your career with confidence.
<ul>
<li>Challenging and Dynamic Role</li>
<li>Career Development Planning</li>
<li>Professional Growth Opportunities</li>
<li>Performance Management and Coaching</li>
<li>Specialized Training Programs</li>
</ul>

Learning &amp; Growth

Our comprehensive benefits support the well-being of our people by prioritizing physical and mental health. From core health coverage to proactive wellness programs, we provide the tools you need to care for yourself at every stage of life.
<ul type="disc">
<li>Medical</li>
<li>Dental</li>
<li>Vision Care</li>
<li>Health Savings Accounts</li>
<li>Flexible Spending Accounts</li>
<li>Wellness Program</li>
<li>Employee and Family Assistance Program</li>
</ul>

Health &amp; Wellness

Our approach combines competitive pay with exceptional benefits and meaningful rewards that reflect the value each team member brings to our firm. We ensure everyone has the support they need to be at their best.
<ul>
<li>Competitive Base Pay</li>
<li>Annual Merit Review/Incentive Pay</li>
<li>Outstanding Benefits</li>
<li>Generous PTO Plus 10 Paid Holidays</li>
</ul>

Total Compensation

We take a proactive approach to future planning by offering benefits designed to safeguard your financial and personal well-being.
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<li>401(k) with Company Contribution</li>
<li>Paid Medical Leave</li>
<li>Long Term Disability Plan</li>
<li>Life Insurance</li>
<li>Critical Illness Insurance</li>
<li>Paid Parental Leave</li>
</ul>

Planning for the Future

Our culture is built on trust, respect, and a shared commitment to excellence. As a growing firm with an exciting vision for the future, we offer a modern, flexible working environment that supports productivity, balance, and connection.
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<li>Respected Organization with Collaborative Culture</li>
<li>Growing Firm with an Exciting Future</li>
<li>Contemporary Work Environment</li>
<li>Positive and Respectful Work Climate</li>
<li>Performance Recognition</li>
</ul>

Culture &amp; Workplace

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To be considered for this position, please submit an application via our&nbsp;<a href="https://lawcruit.micronapps.com/sup/ApplicationForm.aspx?%3Eac^?LWCZ4dN=1`&amp;QFBsMzxLV0VYQA%3d%3d=Ml5Kaw%3d%3d&amp;QDFnXTpbVzc%3d=Mj1nMzBg&amp;PWI4=OkA7QQ%3d%3d" target="_blank" rel="noreferrer noopener">online portal</a>.

Recruitment Agencies: Michael Best is not accepting unsolicited agency resumes for this position. Please do not forward resumes to our careers email address or any Firm employees. Michael Best is not responsible for any fees related to unsolicited resumes.

Michael Best &amp; Friedrich LLP&nbsp;and&nbsp;Michael Best Strategies LLC,&nbsp;(collectively known as "Michael Best") are steadfastly committed to providing equal employment opportunity and maintaining a workplace for employees and applicants for employment that is free from discrimination based upon age, race, religion, color, disability, marital status,&nbsp;sex&nbsp;(including pregnancy), national origin, ancestry, ethnicity, sexual orientation, gender identity or expression, genetic information, veteran or military status, or any other status protected by applicable federal, state, or local law.

If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, please contact our Recruiting team at 414.225.4999 or careers@michaelbest.com to let us know the nature of your request and your contact information.

Digital Marketing Manager

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