Shari is an accomplished attorney, entrepreneur, and ecosystem innovator. In 1996, she founded RWR Legal, a boutique law firm with the goal of bringing sophisticated, large firm expertise to the burgeoning entrepreneur and start-up scene in Austin, Texas. Shari’s legal consultancy practice is designed to connect clients and friends with the expertise, mentorship, and resources needed for success. For more than 23 years, Shari served as outsourced general counsel for thousands of entrepreneurs and their companies, helping them launch, scale, and exit.

Shari is dedicated to supporting diversified industries and building robust startup ecosystems. In 2012, she founded Incubation Station, now SKU Accelerator, the first consumer product goods (CPG) business accelerator. SKU, now expanding nationally, brings together experienced entrepreneurs and investors to mentor high-potential companies. During its nine years SKU has graduated more than 60 companies.

Shari also co-founded the Entrepreneurial Law Bar Association (EBA), to connect entrepreneurial law attorneys around the globe. Once fully developed, EBA will provide a platform for sharing best practices, offering continuing education, and building a trusted network of professionals to assist innovators worldwide.

She began her legal career with the U.S. Department of Labor attorney, and later transitioned into private practice with two large national law firms. In these roles, Shari counseled clients on fiduciary issues and other corporate, financial, and employee benefits matters.

Honors & Recognitions

  • U.S. Labor Secretary’s Exceptional Achievement Award, 1992
  • Fullerton College Woman of Distinction award (two-time winner)
  • Finalist, Austin Business Journal’s Profiles in Power award (four-time finalist)

Professional Activities

  • Member, American Bar Association
  • Member, Austin Bar Association
  • Member, Central Texas Angel Network
  • Founder and Board Member, SKU
  • Founder, CO-Retreats
  • Co-Founder and Board Member, Entrepreneurial Law Bar Association
  • Member and Former President, Entrepreneurs Organization
  • Member, Austin Women Entrepreneurs Organization
  • Advisory Committee Member, Food Lab at the University of Texas-Austin
  • Former Co-chair, Austin Business Journal’s Fast 50 Advisory Board
  • Former Innovation Committee Member, Austin Development Zone



Community Involvement

  • Legacy Circle, Lifeworks
  • Founders Circle, Naturally Austin
  • Funding Committee, RISE-Austin
  • Past President, Entrepreneurs’ Organization, Founder, E-Lumni Initiative
  • Community Contributor, Austin Entrepreneurial & Startup Ecosystem
  • Former Public Relations Chair, Austin Downtown Rotary Club
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