Full-Service Law Firm solving complex challenges through bold thinking, precise execution, and shared purpose.

Full Service Law Firm | Michael Best & Friedrich LLP

Specializing in the Intersection of Business &amp; Government

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Luke focuses his practice on trademark and copyright law. Known for his close relationships with clients and the practical advice he offers on a wide range of complex matters, he assists in the acquisition, enforcement, use, and management of IP assets in the U.S. and worldwide.

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Luke counsels clients in a variety of industries, including retail, sports and sporting goods, consumer products, and financial services. In this capacity, he has successfully represented clients before the U.S. Patent and Trademark Office and the Trademark Trial and Appeal Board. He also handles transactions involving the acquisition, disposition, and licensing of intellectual property and business assets.

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Luke also represents recording and performing artists, content creators, entertainment producers, record labels, and advertisers in connection with contractual and intellectual property matters related to music and other aspects of the entertainment industry. He provides clients with practical advice regarding music and entertainment law issues such as copyright clearance, licensing, and fair use analyses.

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Trademarks: Manage global trademark portfolios for iconic brands, including devising cost-effective international filing and enforcement strategies

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Trademark Lawsuit: Successfully enforced trademark rights for a major financial services firm against an infringing financial advisor, culminating in a trial victory and permanent injunction against the competitor

IP Licensing: Negotiated an agreement for a hospitality industry client to create a theme park attraction using  famous third-party intellectual property

Contracts: Negotiated a multi-tiered music distribution agreement for a chart-topping record label

Luke W. DeMarte

Credentials

Engagement

Insights

Forty-Seven Attorneys Recognized in Chambers USA 2026 Rankings

Michael Best Recognized in World Trademark Review 2026

Michael Best Attorneys Earn Recognition in The Best Lawyers in America 2026 List

Credentials

Practices

Industries

Education

Admissions

Honors & Recognition

Engagement

Professional

Insights

Forty-Seven Attorneys Recognized in Chambers USA 2026 Rankings

Michael Best Recognized in World Trademark Review 2026

Michael Best Attorneys Earn Recognition in The Best Lawyers in America 2026 List

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