Lori represents clients based in jurisdictions around the world, including Australia, Canada, Germany, Italy, Korea, and the United Kingdom. Many of Lori’s clients conduct business on an international scale and require advice and protection to effectively compete in the global marketplace.
Recently, Lori has focused her holistic international perspective, business acumen, and practical approach to fighting counterfeit goods produced in China and sold in that country and internationally. Clients have turned to Lori as they seek to seize counterfeit offerings on China’s largest retailer and e-commerce site Alibaba.com and at trade shows. This entails working closely with Chinese counsel to devise strategies to fight and prevent counterfeit activity.
Lori has also been successful in registering and enforcing client trade dress, in particular color trade dress, in the U.S. and other jurisdictions. Trademark registration rights for product color, packaging, and design are a valuable tool in the IP arsenal available to clients, and allow clients to record the registration with customs agencies, and have greater success with enforcement.
In addition to being geographically diverse, Lori’s clients represent a variety of industries, ranging from consumer product categories (including toys, bicycles and clothing) to industrial and commercial products (including construction equipment, software in the insurance and financial industries, and bearings) and a wide variety of services. Lori counsels clients on the myriad trademark, copyright, and advertising needs that arise.
Lori’s general approach in the protection and enforcement of trademarks and copyrights is to first determine the company’s business goals and opportunities and then develop a strategy to maximize the value of the company’s brands. Clients appreciate Lori’s focused approach to intellectual property management, and the efficiencies that result, as well as her dedication to client service.
Clients seek Lori’s experience in handling opposition and cancellation proceedings before the Trademark Trial and Appeal Board (TTAB) where she has represented clients in numerous fully briefed cases resulting in final decisions.
Lori serves as the chair of the firm's Trademark practice.