Explore our Microsites

Partner & Employee Best Access
First time users must log in to Best Access via the Virtual Environment, not via this link.

Lori Meddings Photo

Lori S. Meddings



Lori represents clients based in jurisdictions around the world, including Australia, Canada, Germany, Italy, Korea, and the United Kingdom. Many of Lori’s clients conduct business on an international scale and require advice and protection to effectively compete in the global marketplace.

Recently, Lori has focused her holistic international perspective, business acumen, and practical approach to fighting counterfeit goods produced in China and sold in that country and internationally. Clients have turned to Lori as they seek to seize counterfeit offerings on China’s largest retailer and e-commerce site Alibaba.com and at trade shows. This entails working closely with Chinese counsel to devise strategies to fight and prevent counterfeit activity.


Lori has also been successful in registering and enforcing client trade dress, in particular color trade dress, in the U.S. and other jurisdictions. Trademark registration rights for product color, packaging, and design are a valuable tool in the IP arsenal available to clients, and allow clients to record the registration with customs agencies, and have greater success with enforcement.

In addition to being geographically diverse, Lori’s clients represent a variety of industries, ranging from consumer product categories (including toys, bicycles and clothing) to industrial and commercial products (including construction equipment, software in the insurance and financial industries, and bearings) and a wide variety of services. Lori counsels clients on the myriad trademark, copyright, and advertising needs that arise.

Lori’s general approach in the protection and enforcement of trademarks and copyrights is to first determine the company’s business goals and opportunities and then develop a strategy to maximize the value of the company’s brands. Clients appreciate Lori’s focused approach to intellectual property management, and the efficiencies that result, as well as her dedication to client service.

Clients seek Lori’s experience in handling opposition and cancellation proceedings before the Trademark Trial and Appeal Board (TTAB) where she has represented clients in numerous fully briefed cases resulting in final decisions.

Lori serves as the chair of the firm's Trademark practice.


Technology and social media savvy

Lori is conversant with technology and social media in fighting copyright and trademark infringement. She regularly assists clients with filing Digital Millennium Copyright Act (DCMA) notices to take down content from websites that infringe client copyrights. Lori also has experience filing objections with Twitter, YouTube, and Facebook to delete accounts that impersonate client identities or feature infringing or problematic content,  and has secured copyright protection for mobile device apps. She has also obtained favorable Uniform Domain-Name Dispute-Resolution Policy (UDRP) decisions on behalf of clients, to stop cyber-squatters and competitors from using clients’ trademarks in domain names, and has devised protective domain name registration schemes for clients as well as enforcement schemes to eradicate cyber-and typo-squatting sites. Using her extensive technology experience, Lori assists clients in developing social media policies and IP monitoring protocols.

Protecting trademarks through final decisions

Lori obtained favorable final decisions in separate Trademark Trial and Appeal Board (TTAB) proceedings for American Girl and Jockey International Inc.

When a startup company sought to license a brand, including a line of clothing, called “Baby Jock,” going so far as advertising the brand online and filing a trademark application, Jockey International sought Lori’s help. Lori’s team demonstrated that Baby Jock was too similar to Jockey International’s Baby Jockey and Jockey trademarks, and brought the suit to final decision by the TTAB, which ruled on behalf of Lori’s client. The case was exceptional in that the startup company did not back down and forced the matter to a final decision.

Regarding American Girl, Lori defended its trademark when a company was looking to start a clothing line called American Boy. Lori’s team was able to show that, while American Girl predominantly sells toys, it also sells clothing. In addition, while American Girl doesn’t target its products to boys, the concept that it would sell boys products was reasonable. The TTAB found that the American Girl mark was sufficiently famous under the likelihood of confusion factors, which helped to tip the scales in American Girl’s favor and strengthen the brand.

Fighting counterfeit on the ground in China

Lori has defended numerous clients against Chinese companies vending knockoffs. In one instance, a Chinese company was manufacturing and selling hair grooming products that copied those of Lori’s client, Andis Company. The knockoffs exactly mimicked the originals produced by Andis, including using identical marks in their banners, packaging, and products at trade shows. Lori worked with Michael Best’s Chinese counsel to take immediate action with China’s Administration for Industry and Commerce (AIC), and investigators took immediate action to hold the goods. The client was pleased and was able to demonstrate that they would not be “pushed around.” The action also spurred similar anti-counterfeit action in other jurisdictions around the world. 

Honors & Recognitions

  • Named in the "2016 Leaders in the Law" by the Wisconsin Law Journal

Professional Activities

  • Member, Wisconsin Intellectual Property Law Association
  • Member, International Trademark Association (INTA)
  • Member, American Bar Association
  • Member, INTA Enforcement Committee



Community Involvement

  • Board Member, Dane County Rape Crisis Center
back to top