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Jolly L. Northrop

Senior Counsel


Jolly provides intellectual property counsel to clients launching brands, products, and designs. She focuses on trademark clearance, prosecution, enforcement, branding, portfolio management, infringement defense, and dispute resolution. Jolly also represents clients in business matters such as contracts, licenses, and the IP aspects of mergers and acquisitions.

Jolly previously spent more than 10 years as in-house counsel with L’Oréal, where she helped manage one of the largest trademark portfolios in the country in the personal care, beauty, luxury, and consumer goods industries. Jolly has significant experience offering trademark and copyright counsel for entrepreneurs, start-ups, and growth-stage businesses across a broad range of industries, including technology, food and beverage, apparel and accessories, education, arts, and entertainment. She is known for her creative problem solving, reliable and practical legal advice, and her distinct ability to simplify and distill complex legal issues for business clients.

Honors & Recognitions

  • The National Black Lawyers Top 100 – Colorado, 2020

Professional Activities

  • Member, Intellectual Property Section, Colorado Bar Association
  • Member, Boulder County Bar Association
  • Member, International Trademark Association
  • Member, Intellectual Property Owner's Association (IPO), U.S. Trademark Law Committee
  • Member, Colorado Women’s Bar Association, Diversity, Equity, and Inclusion Committee



Community Involvement

  • Mentor, Defy Ventures Colorado, 2018-Present
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