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March 2, 2016In the News

Michael Best mentioned in "UPAF connecting with the community"

Milwaukee Journal Sentinel

Michael Best was mentioned in the Milwaukee Journal Sentinel's article, "UPAF connecting with the community" on March 2, 2016. Michael Best is proud to sponsor the United Performing Arts Fund (UPAF) "UPAF Connect" program, in which UPAF will be partnering with local nonprofits to bring world-class performances and arts education programming to those who traditionally have not had this opportunity

"For the 49th year, the United Performing Arts Fund is bringing up the curtain on its 15-week workplace giving campaign to raise needed funds to continue the vibrancy of the region's performing arts scene. Donations to UPAF go to support 15 member groups.

As business people representing different industry segments — hospitality, legal services and financial services — we share an interest in making sure that the performing arts prosper and engage beyond just the performance on the stage. Of course, a vibrant arts scene helps us recruit and retain the best talent and brings greater economic prosperity to the region, but our involvement cuts deeper. We want to make sure the work of UPAF and its member groups connect to the community and that no one in the region should be excluded from experiencing the best in music, dance and theater.

Making this connection between community and the arts is an imperative for building future audiences and donors, and that includes efforts to make the arts more accessible to underserved residents. In the coming weeks, with the support of Michael Best & Friedrich, UPAF will be partnering with local nonprofits to bring these world-class performances and arts education programming to those who traditionally have not had this opportunity. The program called UPAF Connect works under the proven premise that arts exposure connects diverse populations and increases social engagement while also lowering crime and poverty rates."

To read the full article, click here.
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