Evan Zeppos, a principal and senior public affairs adviser for Michael Best Strategies, said the Bucks-Raptors matchup is of interest to basketball fans around the world. Of course, the Raptors are from Canada.
Zeppos added the NBA, in general, also boasts a solid, overseas fan base.
"The NBA is really strong internationally," he said. "So this is a huge opportunity for not only Milwaukee but the whole region to shine in front of an international audience," Zeppos said.
Zeppos said he hopes some of the visiting broadcast and newspaper reporters manage to get out to different parts of Milwaukee.
"It's good any time you can show that you're more than your downtown area, and that you're a community of neighborhoods," he said. "We've got some great neighborhoods that are really exploding."
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