For most food and beverage companies, product recalls are their worst nightmare. Along with concerns over consumer safety and your brand’s reputation and credibility, the media-oriented nature of these events often creates added difficulties. In this webinar, Michael Best Crisis Communications team members Paul Benson and Evan Zeppos, will take you through the best practices for handling every step of a product recall crisis, including a pre-crisis assessment of your company’s recall preparedness, social media and mainstream media strategies that will help you through the recall, and (if necessary) the recall-related litigation.
Click here to listen to the recording.
We will apply for CLE credit in WI, CO, IL, NC, TX, UT, and VA (if applicable).