Event

July 25, 2018Speaking Engagement

Marketing and Brand Enforcement on Social Media

Outdoor Retailer Summer Market 2018, July 25, 2018

Partners Katrina Hull and Laura Konkel presented “Marketing and Brand Enforcement on Social Media” as part of the Outdoor Industry Association’s Outdoor Retailer Summer Market 2018 event.

Social media presents challenges for brand owners to encourage consumer engagement while also enforcing intellectual property rights. Challenges include shutting down imposter accounts, dealing with the rapid spread of harmful information, avoiding a social media backlash and complying with FTC guidelines on endorsements and testimonials. The presentation will discuss balancing the opportunities for customer engagement with the obligation to police trademark rights online.

Date:
July 25, 2018

Time:
10:00 a.m.

Location:
Embassy Suites Denver Downtown

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