Uncharted Supply Co., an industry-leading emergency preparedness company behind The Seventy2, the innovative 72-hour survival kit, has partnered with Los Angeles-based The Chernin Group (TCG), a privately held, independent media investment company founded by Peter Chernin, raising growth capital to grow direct-to-consumer sales, launch new product lines, and expand educational content creation.
Michael Best represented Uncharted Supply Co. in connection with the transaction, with a team led by Craig Stoehr (Milwaukee), along with Paul Jones (Madison), and Christopher Warner (Midvale).
Uncharted Supply Co. was founded in 2016 by adventurer and philanthropist Christian Schauf, and founding team members Eric Janowak, Mike Escamilla, and Josh Anderson with the goal of creating modern personal preparedness products and services to keep people safe and protected, and to educate families, friends, and communities on personal preparedness.
Built off the premise that emergency readiness shouldn’t be relegated to bunker-builders, DIY’ers, and doomsayers, Uncharted Supply Co. aims to build fully-integrated, high-quality survival kits that are invaluable for everyone: from the city dweller, to the hardcore adventurer. Tied to its products is Uncharted Supply Co.’s dedication to creating and sharing educational content to help prepare consumers for unknown situations. At its inception, Uncharted Supply Co. consulted with first responders, doctors, mountain guides, and leading survival experts to develop its flagship product – the 72-hour survival kit aptly named the Seventy2.
Following a highly successful Indiegogo campaign for the Seventy2, Uncharted Supply Co. was subsequently featured on the October season premiere of ABC’s Shark Tank.