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November 27, 2017In the News

Strassberg quoted in "Can Salt Lake Comic Con win over San Diego jurors in impactful trademark case?"

Deseret News

Michael Best Partner Evan Strassberg was quoted in Deseret News Utah's article, "Can Salt Lake Comic Con win over San Diego jurors in impactful trademark case?" on November 27, 2017.

"Evan Strassberg, a Salt Lake-based commercial litigator and self-described "closet geek," isn't involved in the case but has kept an eye on the case from the beginning, as he suspects many trademark attorneys are doing.

He doubted the dispute would ever get to trial. He even penned an editorial piece in August 2014 breaking down the dispute and speculating that, with so many fan events calling themselves comic cons, the San Diego convention was fighting an uphill battle.

As the lawsuit marched on, he continued to believe that rather than pour millions of dollars into legal fees, the two events would settle.

He was wrong.

"You don't have a lot of these cases that really go to trial, where you actually have a resolution on the merits by a jury, on issues like these," Strassberg said. "Given that (San Diego Comic-Con) is a very well-known entity, whether or not it is a brand, I'm sure there are a lot of people paying attention to this."

To read the entire Deseret News Utah article, click here.

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