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August 12, 2017In the News

Brown quoted in "Life after death: Musicians are coming back to the stage thanks to holographic technology"

CNBC

Michael Best Partner Jeff Brown was quoted in CNBC's article, "Life after death: Musicians are coming back to the stage thanks to holographic technology" on August 12, 2017.

"Jeff Brown, a partner in the Chicago office of the Michael Best law firm and a specialist in intellectual property matters, said it may well happen. However, he cautioned that there's more to holographic tours than simply turning on a projector on from city to city.

"If they can get an arena full of ticket buyers putting up metal horns to a Dio hologram, that will be incredible," Brown told CNBC.

However, the legal hurdles can be daunting. When a performer dies, the name, image and likeness rights held while they were alive may or may not still apply, and those rights must be secured. Brown added that if the hologram is created with third party images, it's necessary to acquire those rights as well."

To read the entire CNBC article, click here.

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