December 9, 2016Published Article

Turczyn featured as IB's Professional of the Week

InBusiness - Madison

1. What are the most challenging and rewarding aspects of your job and why?

The greatest challenge is experiencing the day-to-day ups and downs that my clients live through. I work closely with my start-up company clients, and we are good friends, so it is tough when they go through difficult situations. Madison is doing a better job of continuing to build an entrepreneurial ecosystem by getting the press, entrepreneurs, and investors here, but it is still a challenge to attract enough capital to Madison.

My job is most rewarding when a client closes on a financing round or has a successful exit, because it means the hard work and dedication paid off. Many of the most successful entrepreneurs remain involved in the community and support future startups through advising and mentorship. It is fun and rewarding to work in an environment where everyone furthers the community and shares many of the same goals.

2. Who do you look up to or admire in business and why?

Two brilliant women I admire are Toni Sikes and Susan Healy. Toni is the cofounder and CEO of CODAworx and Susan is the senior vice president of FP&A, strategy, and procurement of Ulta Beauty. Susan is bright and incredibly helpful to startups and Toni is an absolute force. Gaining an understanding of how they problem solve, their business and networking strategy, and decision-making has been a great learning experience for me. I am fortunate to have a trusted circle of people to reach out to when I need advice.

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