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Event

September 29, 2016Webinar

Marketing and Brand Enforcement on Social Media

Intellectual Property Webinar Series

Social media is a popular marketing tool used by businesses to reach a wide and diverse audience. Despite its ease of use and utility, social media presents a variety of challenges related to the use and protection of intellectual property. In this webinar, attorneys Lori S. Meddings and Laura M. Konkel will  focus on using social media platforms in connection with brand protection and enforcement, managing gripe sites and social media backlash, and exploiting the promotional benefits of social media while minimizing its legal and commercial risks.
 
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